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Cookies Policy

NIU Cookie Policy

NIU uses its own cookies and those of partner companies on the www.niu.com website‎ in order to improve and optimize the user experience.
Browsing on our website entails consent to the use of the above cookies in accordance with the provisions of this Cookie Policy.

What are cookies?

Cookies are files or devices which are downloaded onto the computer of the user (our customer) in order to collect data which may be updated and recovered by the entity responsible for their installation.

NIU chiefly uses cookies for the following purposes:

To ensure the proper functioning of the NIU website.
To temporarily store information on user preferences such as the language.
To collect statistical information so as to improve the experience on the website.
NIU uses cookies for the purpose of optimizing the information and services provided to its users, in order to improve the experience each time our web services are used.

Types of cookies used

The cookies used by NIU are as follows:

1. According to the period of time they remain enabled:

Session cookies: these compile and store data while the user accesses our website and conserve the information for the provision of the service requested on our website.

Persistent cookies: these are cookies which can retain the data on the terminal for a period defined by the cookie manager, ranging from minutes to several years.

2. According to their purpose:

Technical cookies: these are cookies which are necessary for enabling users to access the service, identify themselves and operate it properly.

- Customization cookies
These are cookies which enable users to browse on a NIU web page, platform or application and use the different options and services to be found there, including the language, the screen resolution of the device used, the type of browser through which the service is accessed, the regional configuration, etc.

- Analytical cookies
Analytical cookies enable their manager to monitor and analyse the behaviour of the users of the websites to which they are linked. The information they provide is used to measure the activity on the web page in order to create browsing profiles of the users of these sites, applications and platforms, with the purpose of introducing improvements based on the analysis of the data on the use of the service made by the users. For example, NIU uses Google Analytics (third-party cookies) in order to provide a better service. In addition, we inform you that the data collected are chiefly processed for statistical purposes, such as devices used, the language, geographical information, etc.


- Advertising cookies
NIU does not include third-party advertising systems in its web services.

Social Media

Similarly, we inform you that our website provides users with access to NIU’s corporate web pages via the main social networks.

Cookie settings

In accordance with the current regulations, NIU requests your permission to perform our cookie management. Should you continue to browse on the NIU website without denying the use of cookies, you will be deemed to have consented to their use.

Furthermore, we remind you that, in the event that you decide to change your cookie settings, the service provided on our website may be partially affected.

We remind you that you can disable the use of cookies whenever you see fit, in order to delete, block or disable their acceptance. You can make the relevant modification via the configuration settings of your web browser.

As the procedure may differ on each web browser, we provide you with a list of the main web browsers on the market:

Microsoft http://windows.microsoft.com/es-es/windows-vista/block-or-allow-cookies

Safari http://support.apple.com/kb/HT1677?viewlocale=en_US

Google Chrome https://support.google.com/chrome/answer/95647?hl=en

Firefox http://support.mozilla.org/en/kb/habilitar-y-deshabilitar-cookies-que-los-sitios-we

Review of the Cookie Policy

NIU intends to review its Cookie Policy on an annual basis. However, if issues arise requiring any additional reviews, we will do so more regularly.